Adidas’ Teen Lifestyle Brand, Adidas NEO Label recently appointed the ever famous, beautiful, and fashionable Selena Gomez as their Global Style Icon and Guest Designer.
Selena will work with NEO to design and develop seasonal ranges that consumers and her fans will love, beginning Fall/Winter 2013. She will also be the face of four seasonal collections throughout the year and will appear in print, digital, retail, and outdoor campaigns to debut in February 2013.
When Selena was asked how she felt and what she thought of this partnership with Adidas NEO Label, she said that, “It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself. This is something that’s always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves. I am really enjoying being involved with the design process and NEO is letting me have fun with this. I get to wear the clothes first and have a voice and an opinion and I can’t wait to see the results of our new collection. I’m excited that it also allows my fans to be involved and they can come with me on this journey.”
All in all, it was a good move for both parties involved. Selena gets to have some fun creating new designs along with her fan base for all the teens to enjoy, while Adidas NEO Label has one of the most popular, fancy and suitable fit for their brand in their hands.
Fans can watch Selena ‘high jinxing’ Los Angeles here: http://www.youtube.com/watch?v=XwvX3j8q3ko. Visit www.adidas.com/NEO to stay up to date on all things NEO, including the brand’s fresh new looks and Selena Gomez’s seasonal favorites beginning 2013.